When you search, for example, "barbers near me" on Google, what do you see? Google presents you with a list of businesses that are local to your area. How do they get their business to appear here?
Google, Bing, Yahoo, and other browsers don't just produce these lists from thin air. Each of these small businesses has submitted their business to various online directories. Think back to the old days when you'd have a thick Yellow Pages catalogue full of contact numbers. These directories have now been digitised! By submitting your business to an online directory, you can increase the chances of your business being seen by people searching for your services in the local area. You'll even show up on Google Maps, etc. This is a HUGE boost to your traffic and impressions.
Here's a list of free directories where you can submit your business:
You can use Moz Local Overview to see a list of online directories that your business hasn't submitted to. We suggest going through the list and adding your business where appropriate. This is spreading your net and building a web of connections in the local area. The more connected your business is in terms of local SEO, the stronger te search engines like Google, Bing, and Yahoo, will view your business, and they will rank you higher. It's completely free and generates you money, so why not?!