We spoke to Paul Wilcock, Managing Director at Angry Apple Media to get some feedback on their apprentices. Here is what he said:
Kara & Taylah have been apprentices at Angry Apple Media’s Academy for the last two months. We have set them the difficult scenario of imagining they are running their own business in which they are responsible for the marketing. We gave each of the girls a staging website allowing both to have a platform in which they can test and action their course learnings.
Kara says: "I began by learning the basics of web design using DIVI builder before creating brand guidelines for my wedding planner company. Using Adobe suite to design logos, choose colours, fonts, and themes, even creating mock-ups of merchandise. Once my brand guidelines were created, I could transfer these across to my website. This has allowed me to take on board some client responsibilities in designing banners, posters and signs for events and email shots"
Taylah had the following to add: "Whilst working on my website I started to optimise it for mobile and page speed, which in turn will with SEO. To further my SEO knowledge, I have undertaken the YOAST courses and conducted keyword and phrases research for my brand before embedding these into the webpages using the YOAST WordPress Plugin. Both have mentioned that they are developing their marketing knowledge further by completing the Sharpspring Marketing Automation course. This will also help Angry Apple Media achieve gold certification in the software.
Managing Director Paul Wilcock said:
" So far, Kara & Taylah have developed their own brands from scratch and continue to develop them while continuing to learn vital skills and knowledge to ready them for successful careers in Digital Marketing. For them, both to have created websites, brand guidelines and ongoing SEO strategies in 8 weeks is extremely impressive. I'm very pleased with the progress they have made in such a short space of time."